Even the most advanced marketing strategies may fail if they are not supported by adequate logistics activities. The fact that the product defines itself with its best features, attractive price and well advertised is no longer sufficient. These are undoubtedly important factors but it will be difficult to sell this product without finding it on the shelf at the right time, in the right place in the right quantity. We thus see the usefulness of space and time which constitute an added value to the product offered by the manufacturer, enriched by marketing but also by further logistical advantages. (Różycki, Bartosz, 2000). This essay clearly shows how marketing works with logistics, what connects them to customer service, and what makes Converse's statement true and valid today. According to the Council of Supply Chain Management Professionals (CSCMP) (Council of Supply Chain Management Professionals, 2013) logistics can be defined as the process of planning, implementing and controlling procedures for the transportation, storage, warehousing of goods, effective and efficient services and information from the point of origin to the end point - the customer - in order to satisfy consumer needs. Armstrong and Kotler say that in today's global marketplace it has become easier to sell goods and services than to deliver them directly to the consumer. Many companies must decide how best to manage, store and transport their products or services to make them available to customers in the right assortments, at the right time and in the right place. (Armstrong, Kotler, 2013) Therefore, in order to guarantee the customer a correct and free circulation of products or services, it is necessary to share the connection with marketing.Definition of but...... means of paper.... ..ze the identity of logistics objectives with marketing objectives. Based on the definition of marketing, presented by Phillip Kotler (Kotler, 1994) according to which marketing should be understood as the provision of the right goods and services to the right people in the right places at the right time, at the right price using appropriate means of communication and promotion. Presented so far they integrate the logistical functions to be allocated to marketing activities. According to J. Witkowski, due to the importance of customer orientation in the corporate market, as well as the important role of orientation activities for the implementation of processes associated with the delivery of products to the customer hierarchy, it is not possible to use in the relationship between marketing and logistics. The actions in these sectors are intertwined and mutually complementary.