Marketing Research ToolsAs a team of six investigating how to overcome the four different research tools, many ideas will flow to enable the reader to get the most out of what is being taught . The team wants the reader to treat themselves to a company that will compare and contrast the selected tools available. Team C will choose to show the reader which tool is the most applicable and which is the least applicable. After reading and evaluating this, the team asks the reader to self-evaluate what they think should be done in this situation. After reading and applying this idea to the reader's sense of understanding, how the reader evaluated and how the team of six people will strive to learn more to overcome the difficulties and situations that may arise within it. Comparison of Research Tools Team C chose primary research, qualitative research, quantitative research, and focus groups as research tools. Each of these tools has its strengths and limitations. Primary research, such as surveys, will give Team C more control by answering specific research questions. Furthermore, this is also proprietary information. This means that Team C has ownership of the information captured with this tool. However, primary research is often time-consuming and expensive. In contrast, qualitative research, such as historical research and ethnographic research, allows Team C to examine research questions in depth. It also doesn't strictly define variables, so it gives the team the opportunity to assign values ​​that otherwise wouldn't be available. Qualitative research will help Team C build their research theories. However, this research tool is also expensive and requires a lot of work to transport... middle of paper... the tools are not suited to our needs. We need to determine whether expanding Kudler Fine Foods into a foreign market, particularly Canada, would be a prosperous venture or whether the expansion would prove too expensive and not well received. To do this, we need to look at things like Canadian culture and the need and desire for a quality food retailer in your chosen areas. We have to determine exactly what kind of good food to bring with us based on the desires of the population. With diligent and thorough research, we will continue to come to reliable conclusions on the topic at hand. Works CitedBurns, A.C., Bush, R.F. (2006). Market Research: Online Research Applications (5th ed.). Upper Saddle River, NJ: Prentice Hall. Data Collection Strategies ii: Qualitative Research. (2011, September 4). Retrieved from http://www.csulb.edu/~msaintg/ppa696/696quali.htm