Individual Case Assignment – ​​Shruthi Lella Crowdfunding is the process of obtaining funds through colleagues and others to invest in your project. The concept of crowdfunding is used in different fields such as film, music, technology, food, art, design etc. and has proven to be most successful in such fields. The main participants involved in this process are the project creator and the supporters. Project creators are those who request funds to develop the project. The backer pledges money on affected projects proposed by the project developer. The funding target is the total amount that backers fund to the project developer. The main platform for crowdfunding is Kickstarter.com. The crowdfunding process takes place as follows: The project developers provide an overview of the project and set a deadline via a website. Subsequent visitors visit the website and make commitments (financial transaction) which are maintained until the project expires. If the project meets the deadline, the developer receives the money, otherwise everything is returned to the respective financiers (Turban, Volonino & Wood, 2013). Therefore, the concept of crowdfunding forms the backbone of many projects in financial terms ( Turban, Volonino & Wood, 2013). This article discusses the concepts of when to use crowdfunding and some live examples of crowdfunding. Crowdfunding is used when a project is in its early stages. But when the chosen project grows over time then the concept of venture capital (VC) can be introduced. In larger industries like biotechnology, when the project is in a growth phase, venture capital provides good support. The main advantage of VC is that it connects to the database of the company that is investing in a particular project, data such as company name, location, etc........ in the center of the sheet ...... &AuthType =cookie,ip,uid&db=buh&AN=88014378&site=ehost-liveLombe, M., Newransky, C., Kayser, K., & Raj, P. M. (2012). Exploring barriers to inclusion of widowed and abandoned women through microcredit self-help groups: The case of rural South India. Journal of Sociology and Social Welfare, 39(2), 143-162. Retrieved from http://www.nwmissouri.edu/Library/IPChecking.asp?http://search.ebscohost.com/login.aspx?direct=true&AuthType=cookie,ip,uid&db=a9h&AN=76314566&site=ehost-liveTurban, E., Volonino, L. & Wood, G. (2013). Information Technology for Management: Promoting Sustainable and Profitable Business Growth, 9th Edition. Wiley Publishing. (ISBN: 978-1-118-35704-0) Zachary, R., & Mishra, C. S. (2013). Angel investing research: The intersection of equity investing and entrepreneurship. Journal of Entrepreneurship Research, 3(2), 160-170. doi:10.1515/erj-2013-0044