Who doesn't want to lose weight without dietary restrictions? Well, that's what famous singer and actress Mariah Carey accomplished during the Jenny Craig weight loss program. Soon after Mariah Carey had her twins in April 2011, she was faced with the reality of many new moms; How would you lose the baby weight without going on extreme diets? For Mariah Carey it was simple: she joined Jenny Craig and lost the pounds without harsh and unpleasant diets. All he had to do was follow the meal plans designed by the programs which included many delicious options. Jenny Craig is a well-known company in the diet program division. This company is well known for providing results to consumers. The company was founded in 1983 and has since earned its reputation by providing services to famous actors and singers while marketing their successful diet journeys. The Mariah Carey ad used by Jenny Craig shows the final results of her goals and shows a radiant, happy, beautiful and fit Carey. Carey and four other women are photographed in the ad with a short quote that cleverly advertises the amount of pounds they've managed to lose while using the Jenny Craig weight loss program. Advertising provides joy to the consumer by implanting the ideal body image that women desire; Furthermore, it offers the consumer reliable real-life travel, ultimately providing credibility to its consumers. Almost every woman alive has had some type of weight problem or dilemma in her life. Weight is a worldwide problem for all genders, but women tend to seek outside help more frequently than men to achieve their weight loss goals. The Jenny Craig advertisement instills a sense of joy in the consumer by describing their weight loss goals in the center of the card. In conclusion, this advertisement demonstrates all three of Aristotle's modes of persuasion. From a visual point of view, it demonstrated a great sense of persuasion, giving the consumer joy and great envy. The company made a great choice in choosing Mariah Carey for many reasons; she is a respectable and prestigious actress and singer. Also, choosing Mariah Carey helped the company because she had a real weight loss goal in life at the time. The company has demonstrated its honesty by also publishing the time period of the weight loss programs in its ads, as this does not allow the consumer to be misled. The ad overall was believable because it made a person with real life experience achieve their weight loss goals. It also helped the company convince the consumer by using the other three women who successfully completed their goals.