I. MARKETING AND SALES:a. MARKETINGProducts/Services Offered:Mexican cuisine is known for its varied flavors, colorful decorations, and variety of spices and ingredients, many of which are native to the country. We are planning to bring a Mexican restaurant to Islamabad, called Chipotle, as it has elements of innovation and differentiation. There was no 100% Mexican restaurant that offered a wide variety of cuisines and along with that also provided the atmosphere that would bring every walking customer into the entire Mexican scenario. Our products include a wide variety of authentic Mexican cuisine consisting of salads, enchiladas, fajitas, carnitas, quesadillas and traditional Mexican food offerings. We will also serve all kinds of sheesha flavors. We will offer both lunch and dinner, while in addition to this we will also offer the possibility of organizing parties and reserving places for company dinners/breakfasts. Chipotle will offer lunch, dinner and weekend brunch at our restaurant. We will also serve hookah. Aside from that, Chipotle will host parties by reservation. Companies can also book it for meetings or corporate breakfasts/brunches. And businesses will be offered a special discount to build loyalty and long-term relationships. We will also offer services such as • Special theme nights on weekends • Salsa lessons • Value-added services • Appetizers • Unique ambiance • Music • Wi-Fi availability, • Screens Pricing: Cost- Pricing would be set based on the fact that in our target market is not available a pure Mexican restaurant, so the following structure: For example: 25 + ...... half of the card ......, which will be a certain percentage of discounts on the total bill. This will increase sales from existing customers and attract new customers. • Lunch Vouchers We will also launch loyalty programs where we will send our loyal customers meal vouchers at key events such as; their birthdays or wedding anniversaries to enhance our customer base.• Delivery Home delivery service will also be introduced soon, making it convenient for those customers who want food delivered to their home. Special home delivery offers will also be introduced which will make our offer more attractive among competitors. We will maintain a proper database of our customers to ensure that they do not have to go through the lengthy process of explaining their address and telephone numbers. This way we can also create a good relationship with the customer.