Strategic Analysis of Micromax: A Case of Micro Thinking and Maximum ProfitMicromax (Micromax Informatics Limited) is a leading consumer electronics company in India with 23 national offices across the country and international offices in Hong Kong, United States, Dubai, Philippines, Denmark, Bangladesh, Sri Lanka, United Arab Emirates, Nepal and Brazil and 20% of revenues come from international markets. Micromax, which is the second largest smartphone operator in India, had around 16% market share in the fourth quarter of 2013. It is the tenth largest mobile operator in the world. With a futuristic vision and exhaustive R&D at the helm, Micromax has achieved a substantial growth of 80% in the rural market segment. Micromax has successfully generated innovative technologies that have revolutionized the telecommunications consumer space. It is the leader in the Indian tablet market with an 18.4% share, ahead of veterans Samsung and Apple. Mission Micromax is on a mission to successfully overcome technological barriers and consistently generate "life-enhancing solutions". Vision The company's vision is to develop innovative solutions. efficient technologies and processes that incubate new markets, stimulate customer aspirations and continue to make Micromax a trusted market leader among people. Micromax's ideology stems from its deep-rooted belief in "innovation" and providing "nothing but the best". Products Micromax products have become an extension of the lifestyle and dynamism of the Indian youth. Its product lines include phones, data cards, tablets and consumer electronics such as LED TVs, home theaters, 3D Blu Ray players, USB dongles and Smart Sticks. The company has many firsts to its credit in the mobile phone market, including 30-day battery backup, dual SIM… in the middle of the card… Panel Recommendations1. Micromax must improve its visibility in the urban sector through online advertising, participation in social cause events and through banners and billboards.2. Improve the quality of LED TVs to satisfy the middle and upper class3. Open more service centers to improve customer service4. Instead of opening exclusive showrooms, you can tie up retail outlets like Chroma, Big Bazaar, Future Bazaar, etc. so as to reduce marketing costs.5. India is a good replacement market, so Micromax should offer good exchange offers.6. Micromax should continue with its innovative ideas to make a mobile phone that will be very different from others7. It should strengthen its offering of electronic products and extend it to computers and laptops8. It should further expand its business activities in South Africa and India's neighboring countries.References