Apple Daily is one of the most popular and renowned newspapers in Hong Kong. Founded by Nextmedia in 19951, the newspaper soon gained popularity due to its unique style and attitude, becoming one of Hong Kong's leading newspapers. Its marketing and operational strategies, which have led to media success, have also successfully responded to recent changes in the local media market and public sphere, strengthening its significance in shaping public opinion in Hong Kong. This essay will analyze the role of Apple Daily in the local public sphere and the strategies behind this. The importance of Apple Daily in Hong Kong's local media sector can be reflected in its readership, which is approximately 1,503,000 people daily2. the largest among other paid local newspapers. The main factors for its success, according to ACNielsen, are its sensationalist reporting and anti-government political stance. Indeed, these two factors contribute not only to the newspaper's readership, but also to its niche in the local public sphere. As a corporate product, Apple fully utilizes the power of reporting style on a daily basis to increase public awareness and its readership. . The way they report the news is similar to that of Western tabloids3, which emphasize the need for entertainment in reporting the news. Celebrity gossip, crime reports and controversial news, which are reported with captivating but emotional topics, a relatively large number of images and sometimes exotic content, occupy an appreciable part of the news composition. These characteristics can be seen in an article on the 2007 Tin Shui Wai incident. This article presents a bold argument that occupies half the top role in helping to create a pan-democratic atmosphere by the public sphere in Hong Kong . As Hong Kong's leading daily newspaper, Apple Daily uses its attractive yet controversial reporting style and unique market position to achieve a successful position in just 20 years as one of the youngest local newspapers. Since its founding, Apple Daily has represented the views of anti-government groups and teenagers, which has helped it gain an important position in the local public sphere. Its successful tactic of adapting to the Internet generation further cements its reputation as one of the most influential newspapers in Hong Kong. However, problems such as low credibility and too blunt a style still exist for the newspaper. Its next challenge should be how to find a balance between its unique characteristics and its responsibilities as a journalistic tool.