Polo Ralph Lauren not only owned retail stores, but also other retailers such as Nordstrom, Macy's, Dillard's, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of the Ralph Lauren brands that continue to define themselves as different from others is to develop a positioning aimed at a narrower target to make them unique. Most luxury brands fall into these unique style categories. Ralph Lauren Company wants potential customers to know all the reasons why they are better than others, and as a result, their advertising focuses on the benefits of the product. The result is to capture the attention of your customers. The emotional appeal of this brand is to boost your self-esteem and make you feel high class and