Society, especially Western society, tends to conceptualize beauty through the use of advertising and cinema. We are constantly bombarded with advertisements in magazines, billboards, television commercials, and consumer-related films about what “beautiful” people are like and how we should imitate them. This standard is overwhelmingly represented as a standard of white beauty. From an early age this standard of beauty is created in our minds. We want to look like these actors and models; we want to be slim, fit, youthful looking, have a symmetrical face, and even have a particular race. We accept this standard of beauty; we notice our various shortcomings among ourselves and self-critics. We try to emulate the models as best we can; we forget that these standards are not reality. The most famous advertising models and actors do not represent the majority of us and it is a senseless and unattainable dream to try to transform ourselves based on their beauty. The pressure that society puts on us can cause low self-esteem and diseases such as anorexia. But we must look at the antithesis of the social conception of this white standard, our minorities. Representing this standard of beauty as polar opposites is more than racist. It is destructive to the minority community as it creates resentment, low self-esteem, and a perverse hierarchy where minorities judge themselves and others based on their proximity to the white beauty standard. In The Bluest Eye, Morrison criticizes the white beauty standard that causes the black minority to feel destructive hatred for themselves and their fellow blacks because their perception of themselves is an unrealistic and unattainable beauty seen in advertising and films . The purpose of this research paper is to present the influence of… in the center of the paper… the mineral has the right to affection and comfort. Pecola is ugly in this society. Phyllis Klotman recounts this scene and its importance in her article, Dick-and-Jane and the Shirley Temple Sensibility in the Bluest Eye: “When the pink and yellow little girl begins to cry, Pecola's mother consoles her tenderly: “Silence , honey, shut up. Come here. Oh, Lord, look at your dress. Don't cry anymore. Polly will change it'” (p. 85). For his own son he has harsh and bitter words of rejection: “Take that underwear and get out of here, so I can clean up this mess” (ibid.). Through her mother's clouded vision of the pink, white and gold world of the Fishermen, Pecola discovers that she is ugly, unacceptable and above all unloved. (Klotman 124.) The white beauty standard causes Pauline to show love for a foreign child and contempt for her own flesh and blood.