Topic > Public Relations Theories - 1063

An organizational public relationship is "the state that exists between an organization and its key publics in which one's actions may impact the economic, social, cultural, or political well-being of the 'other' (Lendingham, 2003, p.184). Hon & Grunig (1999) talk about various strategies for maintaining relationships such as openness, honest organizations with each other that reveal not only satisfaction but also criticism, legitimacy; that each party seeks to show their commitment to the relationship and conflict resolution strategies in order to solve problems together and aiming to protect the relationship. (as cited in Grunig, Grunig, & Dozier, 2002). According to Guth & Marsh (2012) it has been found that cultivating relationships between the organization and the public reduces the likelihood of boycotts, disputes and revenue losses, highlighting the need to maintain a strong