Traditionally, customer loyalty is divided into two components; the first component is based on behavior and the other on attitudes (Time-varying effects in customer loyalty analysis, 2011). It is considered a crucial point for many business organizations (Managing Customer Loyalty Through the Mediating Role of Satisfaction in DIY Retail Loyalty Program, 2009). Customer-oriented companies will attract and develop loyal customers (Chang & Chen, 2007), as it is a vital element for the existence of operating companies (Chen & Hu, 2010). The success of companies, whose revenues are guaranteed by customer loyalty, which can be influenced by the management style (Customer Retention, loyalty and satisfaction in the telecommunications market, 2001). Customer loyalty is the consumer's ongoing purchasing attitude towards goods or services. of a specific company (Advances in Consumer Research, 1977) (Lutz, R., 1986). However, Bhote (Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability, 1996) believed that if consumers are satisfied with a company's products or services, they would want to positively promote the company through word of mouth. Consequently, competition in the service sector and marketing strategies must be designed to maintain and not acquire customers (Dwyer, FR Schurr, 1987). Parsuraman (Journal of Retailing, 1988) believes that consumer behavior, repurchase intention and recommendations through positive words-of-mouth should