The goal of this analysis is to shed light on K-Mart and Target with the help of in-depth research. In this analysis we can find out what each company can do, where it is lacking and what needs to be done to keep the company profitable and alive. Therefore, we will try to look at Target in its entirety and then identify a successful business strategy and then demonstrate that the strategy has transformed Target into one of the industry leaders. When we take a look at K-Mart, we will move on to identifying a failed business strategy and then demonstrate that the strategy has kept this company in the background. Subsequently we will try to carry out a cross-analysis of the cases by contrasting and comparing the case studies on the points of difference and parity. This will help us observe the differences between SWOT analysis and five forces analysis. Case Study 1: Target Co. The first Target store opened in 1962 in the Minneapolis suburb of Roseville with a strong focus on easy shopping at competitive discount prices. In the year 2013 where Target remains very committed to providing guests with an easy shopping experience by offering distinctive merchandise and exceptional value. The Target is currently the second largest retailer in America with Target.com and is ranked as the most visited retail website (Target Co, 2013). The Target currently has approximately 24 stores in Canada and approximately 1,784 stores in the United States. has over 16,000 team members working as a team to act as a bridge between stores and suppliers. Globally the target is around 365,000...... half of the paper...... which has both the capitalization of emerging markets. And the similarity in threats against them is the US economy. The differences are that Target has a positive customer perception and Kmart also does not have a good brand strategy. The opportunity available to Target is that they can expand into the pharmacy business. Conclusion We can see that Target is successful due to its good branding strategy and therefore, to maintain success, the company must change its strategies and branding so that they can match the needs and wants of customers. Even when companies have many similarities, the differences are greater. Kmart has been late in making decisions and still struggles to capitalize on opportunities, and Target has always been active in seizing opportunities and overcoming its weaknesses.