Sites like Periscope, where people can live stream content, present new challenges for copyright holders. In The future of online piracy is easy, free and already in your pocket, Caitlin Dewey for the Washington Post writes: “Consider, for example, the takedown requests HBO sent to Periscope over the show. According to the Digital Millennium Copyright Act, the 1996 law that governs most copyright dealings on the Internet, online platforms are not responsible for what users post on them, but if they receive a complaint from a rights holder, must remove the infringing content. The problem here, of course, is that there is no content to remove. Periscope is live and “Game of Thrones” is only an hour long. When HBO made its takedown requests, it only addressed users who had archived their stream for later review. This suggests that although the industry and criminal investigators are currently busy searching for sites like Napster, Pirate Bay or Kickass Torrents, the future of digital piracy may take a different shape. The thought that needs to be had as we examine the past and future of digital piracy is if people don't want to pay for content, we are in an age where they will always be able to find a way to access that content anyway ? If people who pirate software, music, games and TV shows don't care about breaking the law, the industry needs to incentivize consumers to pay for content in other ways. For their part, companies have started to do so. Research into digital piracy is the main tool with which the industry tries to combat it. Understanding consumer motivations and patterns of piracy helps the industry combat its effects. Television studios, movie studios and other industry stakeholders have begun making efforts to mitigate consumer desire for pirated content by increasing the ease and availability of legal online content, including licensed streaming sites and