As the publishing industry teeters on the brink of collapse and NOOK sales soar, I, as a self-proclaimed book bibliophile, cry myself to sleep. The future of printed paper inevitably becomes digital. Everyone knows this, but I continue to cling to the conventions of print media. I try to convince myself that somehow it's better, and I resist with the terrible grip of preventive nostalgia. Jack Schafer, former editor of the online magazine “Slate,” shares my nostalgic view of print media. In his article entitled “Press vs. online: The ways in which old-fashioned newspapers continue to prevail over online newspapers,” explains how he canceled his subscription to the New York Times and replaced it with the newspaper's online version. In less than a year after the Times was canceled, he reinstated his print subscription. Rhetorical Situation This article was published in the Media Criticism section of the online magazine Slate. The genre of the articles could be classified as media analysis article and opinion editorial, as it was specifically placed in the critical section. Furthermore, the subtitle, “Ways Old-Style Newspapers Continue to Prevail Online Newspapers,” suggests that it will report on the weaknesses of online newspapers. Due to this article's placement in the Media Criticism section and its title, Schafer's primary purpose appears to be to inform his audience about how print media is significantly different from online media and the current trend of news consumers who prefer online articles. It informs the reader about the general conditions and changes that occur in news delivery and notes the relationship between delivery mode and memory retention. Shafer quotes Bill Hills' essay: “The magic of... the medium of paper... your bookshelves are destined to be testaments to another era, like the typewriter, the electric fan, and landline telephones. Records were exchanged for cassettes, thrown away cassettes for CDs, CDs for digital audio files. Media progression rapidly becomes lighter, faster, more portable and better as time goes on. Then on the block there are the paper book, the magazine and, above all, the newspaper. The endless momentum of progress continues. Works Cited Santana, A., Livingstone, R., & Cho, Y. (2011). Medium issues: Reader recall and engagement with online and print newspapers. Association for Journalism and Mass Communication Training. St. Louis: University of Oregon.Shafer, J. (2011, Friday August). Print vs online: The ways old-fashioned newspapers continue to prevail over online newspapers. Slate, p. www.slate.com/id/2302014/pagenum/all/.