Is it important? Does it matter if local businesses don't start marketing on social networks? Yes, I bet it does! Many local businesses try to move away from social networks because there are many nationwide businesses like Subway, Chipotle, and Walmart. However, using social networks to promote local businesses is the best way to improve business. Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social networks have been used for many reasons. For example, in business promotion, employers have used networking websites to recruit potential job candidates, and companies abroad can keep in touch. Social networks allow your business to extend far beyond your immediate geographic area. Some major companies like APPLE, Microsoft and many other companies started in the basement or a small shop and found ways to reach customers nationwide. Companies like Microsoft used television and newspaper advertisements to promote their products. This is how many large companies have become very popular. However, they have to give up some of their equity to become a large company and be able to sell products. This is how big companies like Microsoft reach their customers with the product, but nowadays Microsoft and many other companies use social networks to reach their customers. Furthermore, this is a great opportunity for small businesses such as restaurants and many local businesses, because they can promote their business on social networks. They will get more customers to target. Creating a page about a business in a social network is free. If people are able to promote their business on social networks, they have a better chance of achieving their goals. There are several tools that can be used in s...... middle of paper ......up and Party USA users send them a coupon and what is available or what is new there is a good chance that this customer make it come to Party USA. The similar idea can be applied to Sol Azteca. For example, if there are vegetarian people on the social network, the store should send them a mostly vegetarian menu. They should also promote special offers every week on social networks so that social networks remain more active and attract more customers. There are several strategies that Party USA and Sol Azteca should consider when using the social network. New technology is improving the way people use social networks every day. Every day there are people who sign up to social networks and big companies take advantage of it. why shouldn't local businesses like Party USA. If there was no social media strategy, the chances of losing money and profit were very high.