Hygiene factors are called dissatisfaction factors while Herzberg motivators are called satisfaction factors. Hygiene factors are those things that make employees unhappy and motivators are the things that make them happy. In Herzberg's theory, it is believed that employers should minimize hygiene factors and maximize motivation. Kellogg does an exceptional job applying this theory. Kellogg offers access to fitness centers, free employee health screenings, and fitness assessments performed by professional health specialists. For those who need better or flexible hours, Kellogg offers several work alternatives: part-time work, job sharing, career breaks, work from home and other alternatives. To demonstrate how devoted Kellogg is to its employees, Claire Duckworth, a Kellogg employee, benefited from the use of Herzberg's theory. Claire competes in Latin American ballroom dancing, and working for Kellogg allows her flexible hours so she can travel to different dance competitions. Claire is one of Kellogg's many motivated and successful employees (Business Case Studies,