The government of Dubai made a smart decision when it decided to intervene in the development of the destination brand of that same country. Dubai has been a very successful development project thanks to the many investors who believed in its potential. Furthermore, thanks to the dedicated efforts of the government and tourism. Now, thanks to great development, many jobs have been provided to the people living in this great country. Furthermore, Dubai, having grown from a small trading port country to a major international destination, now attracts many tourists from all parts of the world, giving them access to this amazing country. One of the contributions that the government has been able to provide is a larger airport with more services. The different strategies used by the government have been very successful, such as making the country more “familiar” with well-known brands. The Government of Dubai has used many innovative and bold ways to raise awareness of the country, which some might call extraordinary, for example: "Marketing and branding efforts included international travel and tourism exhibitions and Dubai road shows, international advertising campaigns , brochure production and distribution, media relations, hospitality of international airlines and hotel chains in Dubai as part of a "familiarization" visit strategy and government-led approaches to investors from the tourism and business sectors. With the creation of the Dubai Media Affairs Office (DMAO), maximum visibility has now been seen across the entire country which has put this country on the radar of every future tourist With architecture being one of its major attractions thanks to stunning structures such as the Jumeirah Beach Hotel, the icon of Dubai, which is one of the most notable landmarks of this wonderful country which is now considered as the "architects' playground". All this development and the incredible infusion of money, design and extravagance make the country a very attractive place for millionaire tourists from all parts of the world. It is an incredible country that I dream of visiting in the near future with my husband. My husband is fascinated by Dubai because he is studying to be an architect and is currently building the Brickell City Center which is in the heart of downtown Miami where we live. We both love modern and contemporary architecture and although a trip to Dubai comes at a high cost right now, it's on our bucket list. One of the most well-known objects in Dubai is "The Gold to Go" vending machine, the longest existing gold vending machine in the world. It is specifically located in Dubai Mall, United Arab Emirates. (Retire the gold) This is how wonderful and sometimes excessive this country can be, but it also shows how well it is doing in terms of the economy. When the government decided to build such amazing architectural structures and give way to machines like this, it really knew what it had to do