The Marketing MixThe objective of this document is to gain an understandable idea of ​​the marketing mix. The marketing mix is ​​an indispensable element of every company's marketing agreement. The marketing mix includes four key aspects recognized as product, place, price and promotion. The mix is ​​the arrangement of all four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix, each category should be examined independently and the link that connects each of the marketing mixes or mixes addressed. First, the product is the part of the marketing mix that concerns the project and the marketing mix. formation of the tangible object or service presented to the consumer. Therefore, the product is significantly vital to the remaining parts of the marketing mix because the offering creation will mainly form the basis for the production of the further three elements of the marketing attack line. Therefore, the company is required to follow a line of inquiry regarding the target market to decide whether a potential product is actually desired by the buyer. Therefore, if the company discovers a significant desire for the product, then it should advance towards the design process. As a result, the company will set the scale of value relative to the product with the price of the product in an attempt to achieve a sense of balance that produces an item that is extremely attractive to promising consumers. Therefore, the company's marketing team is obliged to produce a production plan and be ready to gather demand for creation, Perreault, et al, (2009). Second, the service or product is created; therefore the...... medium of paper ......t in which the distribution costs for the company are low but perceived positively by the consumer and easily accessible. Finally, balance the Four Ps to fit the product, price, placement, and promotion so that both the consumer and the company profit. Works Cited Perreault, W. D., Cannon, J. P., & McCarthy, E. J. Jr. (2009). Grassroots Marketing: An Approach to Marketing Strategy Planning (17th ed.). New York, NY: McGraw Hill. Kotler, P. & Keller, K. L. (2009). Marketing Management (13th ed.). Upper Saddle River, NJ: Prentice-Hall. About McDonald's. (2011). Retrieved from http://www.aboutmcdonalds.com/mcd/our_company.htmlMcDonald's UK website. (2008) Retrieved from website http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_marketing.pdfMcDonald's World, (2011) retrieved from website http://www.mcdonalds.com/us /en /websites.html