This data alone proves that the campaign was a success and that Sony consumers were still willing to remain loyal to the brand. The overall result of this campaign is also synonymous with the public information model as it is based on the idea that if the public has sufficient and truthful information, then they will believe it and behave in a way that is helpful to the organization (Hopkins, 2015). PR Dozier said that relationship management is all about behavioral outcomes, so in successfully changing the mindset of its audience, Sony changed its public relations practice to be communication-based rather than media-based.