So the countries that have a great deal with the company are Japan, United States, Australia, Canada, New Zealand, Mexico, Middle East and l 'Asia. Nissan has a strategic plan to optimize market share for its future success in both domestic and global markets.1.2 Marketing Mix of Nissan Marketing mix is ​​the marketing tool used by the company to promote its brand. It's simple and also a basic concept for marketing. It is based on the product, price, location and promotion. Nissan's marketing mix is ​​described below. Product. Nissan offers a wide range of products to customers across all segments and categories without market restrictions. Therefore the company's product strategy is a not highly differentiated strategy. This strategy has helped the company to capture the various markets and also provide the advantages to gain a respectable market share. However, due to the lack of deeply localized products, it did not become the major automaker (Bhasin,