To increase the importance of communication, many individuals may continue to struggle with this skill and some are unable to communicate their ideas well successfully, including oral communication and/ or written. To make communication effective, the message must be understood by the sender after sending to the audience and the message must be understood by the audience (http://www.aces.edu/). Internal communication is a focus on the company's concerns. Internal communication can help your company increase job satisfaction, safety, profits, productivity and revenue. Internal communication has downward, upward and horizontal communication. When communication is received downward, it can be more encouraged and well organized. Clear work direction and safety instructions are not only what they need, but they also want to look for important issues related to the administrative plan, products and point of view. Through effective downward communication, employers hold employees accountable for their decisions, so employers must communicate effectively to have productive employees. Upward communication is very important for internal communication. Managers are successful because they listen carefully to complaints, problems, suggestions and opinions. Some companies are developing new management styles to increase global competition, which could influence important company decisions. Horizontal communication is very important for solving problems, preparing meetings and assisting on important projects for the organization. External communication is a message to people outside the organization who can be successful in terms of reputation, including the right letter, suggestion, report, personal c...... middle of paper ......for be in communication with your customers. The company had the opportunity to train employees to communicate with customers about problems. Verbal communication included oral communication and written communication. Oral communication is information spoken orally. For example, face to face communication, telephone communication, speech, media, meetings, cultural affairs, etc. Written communication means printed or handwritten. For example, orders, instruction memos, complaints system, reports, policy manuals, etc. Nonverbal communication covers a wide range of methods and helps define branding, i.e. elements such as the logo, advertising and company image. People recognize what a brand stands for based on brand positioning which involves creating an image that includes body language, paralanguage and sign language (www.ukessays.com/).