A judge banging the gavel and declaring “GUILTY as charged” is unnecessary. You are guilty of this, I am guilty of this and, in fact, every shopper is guilty of this. The crime we are all guilty of… spending time shopping on a website, finding products, and hitting the “add to cart” button, only to not follow through with purchasing those products. Instead, items remain in the cart only to never find their way to a loving home. That abandoned shopping cart is very similar to the "Island of Misfit Toys", in the classic film, Rudolph the Red-Nosed Reindeer, except the products left behind live on "Cyber ​​Island of Abandoned Shopping Carts". Why, oh why, don't people complete the purchase transaction? “The average shopping cart abandonment rate is more than 65%,” more than half of visitors who shop online don't convert it into a sale. What causes shoppers to abandon ship at checkout? There are many reasons unknown, but today's post covers 18 of the top reasons why a shopper leaves products in an online cart without finalizing the sale.1. Shipping costs too high2. Not ready to purchase3. Product price too high4. Shipping costs are unclear5. No guest payments6. Complex payment process7. Additional tax charges8. Not enough Payment Choices9. Website loading time too slow10. Too much personal information is required11. Insufficient shipping options12. No coupon code box at the beginning of the process13. Too many retail offers during checkout14. Coupon code doesn't work15. The website crashed16. Customer information lost due to submission error17. Confusing layout18. Distrustful of store security The problem is not the buyer but the website: In most cases the "less is more" principle comes into play during the...... middle of paper..... .l reminder together with a discount code is an effective marketing tool, if done correctly. It may be appropriate to send an email a few days after dropping off items, but not every week for a month. The best way to win over a customer is to understand them. If the site is currently experiencing a high volume of cart abandonment, send an email to current customers asking for feedback and suggestions on the shopping experience. Right now, online shopping comes down to the overall customer experience with a brand—if you're likely to skip checking out from an e-commerce site, chances are your customer base is too. Take the time to repeatedly evaluate the purchasing process on your website, and don't be afraid to change the design until it's just right. For more interesting shopping cart abandonment rates and statistics, see the following [Infographic]