"Other industry players depend on subcontractors to design tools and produce parts" (R. Carlson, personal communications, December 3, 2015). Siemon designs and builds equipment to make metal and plastic components, and designs and builds the automation equipment that puts these components together. Siemon's metal stamping, injection molding and sheet metal forming processes are some of the key competencies relevant to achieving the company's future goals in cable manufacturing. These core competencies meet the requirements of the VIRO analysis, which means they are valuable, rare, imitable and suitable for the organization. Siemon can use these core competencies and related manufacturing capabilities to create a moving cable manufacturing division