They have undeniably oversaturated the market. You can't walk into a gas station, a nightclub, or even a bike shop without seeing Red Bull merchandise. One idea might be to slow down your marketing efforts a little. Red Bull could easily lose its “cool” factor if it were readily available to everyone, everywhere, at any time. They might consider expanding their promotional efforts into other sports, not just extreme sports. But if they wanted to shoot for the stars they could try to strike a promotional deal with NASA. Perhaps Red Bull could help sponsor upcoming launches carrying supplies to the International Space Station in exchange for strategic placement of their logo on the shuttle or could get a small promotional area on the next Mars “rover.” In Mateschitz's words on the future of Red Bull: “We have the next hundred years ahead of us