The tobacco sector, which mainly produced cigarettes, comprises only about 16% of the market, while the remaining 84% was represented by other products such as 'beedi , "ghutkas", etc. The ban will likely have a major impact on their sales. Without advertising, tobacco consumption will drastically reduce, therefore consumers will not be able to distinguish between different quality products, this can slow down the progression of Indian consumers up the ladder from consuming harmful tobacco (such as ghutka, zarda etc.) to that of harmful tobacco. more refined forms. The tobacco industry in India provides direct and indirect employment to 26 million people, of which around 6 million were farmers and nearly 5 million were 'beedi' rollers. The advertising ban could cause millions of workers to lose their jobs. India is the third largest tobacco producer in the world and has one of the lowest per capita tobacco consumption in the world; therefore advertising bans should be done with caution