Stocks reached an all-time high of $90 per share, market valuation of $70 billion, and was named America's most innovative company by Fortune in 2001 for six consecutive years between 1996 and 2001. As Enron expanded, there was little control over how it was managing the expansion; this allowed Kenneth Lay to completely misrepresent financial reality, Enron participated in several serious financial reporting misconducts including; “Creative accounting allowed Enron to appear more powerful on paper than it actually was. Special purpose entities – subsidiaries that serve a single purpose and did not need to be included on Enron's balance sheet – were used to hide risky investment activities and financial losses. Forensic accounting later determined that many of Enron's recorded assets and profits were inflated and, in some cases, completely fraudulent and non-existent. Some of the company's debts and losses were recorded in offshore entities, remaining absent from Enron's financial statements. (Folger, 2011). Kenneth Lay and senior management were more concerned with results than financial reality and were willing to force unethical decisions to benefit the organization; The decisions made by the senior manager to mislead Wall Street may have been, in his opinion, an ethically correct way to benefit shareholders and stakeholders by pretending to be financially strong. However, the consequences of this action did not benefit the organization as a whole, but only Jeff Skilling and senior