Introduction: Nowadays advertising has a variety of ways to display any new product. Such as TV commercials, street ads, radio, websites, newspapers and so on. But as advertising advances, people tend to be superficial or unaware of what they are being exposed to. However, this is not a mistake of people because some companies hide their backs when showing their products. For this reason, people should be more aware of what is happening and know how to react to it. Literature Review: Nowadays advertising has many methods to approach the interest of its customers. But is the company that made these ads exaggerating to influence people's way of thinking? . Are all companies authentic and honest with people? . And if some advertisements hide people's backs, how can you tell which brand is trustworthy and which is not? . So far, technologies have influenced people to buy and try new products. That is to say, many companies care about how their product is displayed more than focusing on the quality of their product. Companies now understand which age group to influence them, as each age has different interests. For example, teenagers have different interests than children, and so on... Furthermore, each person has a different point of view on advertising depending on his experiments. However, we can understand and know more about what advertising hides by monitoring the way it has developed... middle of paper... and it is wise when we listen to or watch advertisements for new products, equally important is not to be superficial and one-dimensional in evaluating any new merchandise because many companies take advantage of the limited knowledge that the customer has, and then deceive the negative side of their work to appear innocent to customers willing to buy. On the other hand, people who become familiar with good or bad advertising can discern between suspicious companies and notable companies. Plus it's giving another brand a chance and trying it even if it's not as famous as other companies because what really matters is quality. It also means gaining information and knowledge from the experience of others and seeking advice from experts.