Marketing to children by fast food chains For years, fast food chains have tried to target children by trying to entice them to buy their products. their products. They use different types of marketing strategies to get children to want their product. Parents do not realize the negative effects of their children eating fast food during their evil phases. These companies are making millions of dollars marketing to children and don't care about their well-being. Fast food chains should not market to children, because it has a negative effect on children's health, children are not old enough to fully understand how harmful fast food is to them, and marketing to children is one of the reasons why childhood obesity rates are increasing. so tall. QuickWhen children are young they don't know the difference between right and wrong and are bound to make mistakes. Children make irrational decisions by failing to think about the consequences that will happen. Fast food chains target children because they know it's not difficult to convince them to buy their products. Young children don't care about calories and what they put into their bodies. Fast food chains can manipulate children into coming to restaurants and bringing their parents. If you include a paid toy with the purchase of a meal it is almost impossible for a child to say no because children don't know any better. Children do not realize the long-term effects of excessive fast food consumption. A team of researchers from the University of Illinois at Chicago and Arizona State University conducted a study on how much fast food chains actually target children. Research has shown that “More than 20% of all restaurants and 31% of restaurant chains used marketing aimed at children, a category that includes advertising featuring cartoon characters, TV characters, movie stars and characters from the sports, as well as displays with toys for children's meals, three-dimensional cardboard cutouts and play areas” (Charlotte 2 ). This is a large number of fast food chains that market products aimed at children, and the number continues to grow. Fast food chains should not have the power to sell to children as much as they do. Fast food chains also specifically target low income families, because they are more likely to purchase fast food low cost of fast food and convenience for families. The same team of researchers from the University of Illinois and Arizona State University found that “fast food outlets in middle- and low-income areas tended to target their ads towards children more often than those in high-income neighborhoods”.,