The online retailer reported having nearly 300 million active customer accounts worldwide as of the third quarter of 2015. In the recent Foresee Experience Index Report, it reviews Amazon.com as a global champion in overall customer satisfaction across seven different industries. Amazon scored 87 out of 100 in customer satisfaction, the highest score among top brands. CEO Bezon firmly believes in 100% customer satisfaction across all departments. This is a philosophy he shares with all employees, trained to put customers first and meet all their needs. Convenience is one of the things that makes the Amazon customer experience satisfying. The website is easy to navigate and customers can complete the transaction without any help. Amazon accounts allow for personalization where the user's browsing history and purchase history are stored and used to recommend products when customers log in. Amazon