IntroductionLike many studies and research evaluating the factors influencing consumers' purchase intention towards original and counterfeit products, there may be slight differences in the results regarding the condition of the consumer, the country and also the producer at that time. This comparative study will analyze what the differences in results are between three articles published in an international journal and the results of the author's group. Behavioral Loyalty and Attitudinal Loyalty: Malaysia's Intention on Counterfeit Clothing and Footwear (Annie Ng Cheng San & Choy Johnn Yee in the year 2012 )The study actually aims to see the impact of brand loyalty, which by its nature comes from loyalty behavioral and attitudinal, to the purchase intention towards counterfeit clothing and footwear. Based on previous research, he defined attitudinal loyalty as the consumer's and brand's engagement in a positive way and behavioral loyalty as the purchasing habit that leads the customer to purchase the product. However, there are many pros and cons regarding the true meaning or measurement of brand loyalty. Some research has stated that attitudinal loyalty is not relevant in measuring brand loyalty, while others have stated that it is. The same thing happens with behavioral loyalty, which ultimately made these two factors inseparable in creating true brand loyalty. Therefore, the study came to the following results: They found that behavioral loyalty and attitudinal loyalty had a significant negative relationship with purchase intention towards counterfeit clothing and footwear. This means that the more commitment the consumer has to the original clothing or footwear product, the less they like it... Paper......is everywhere, so they won't mind buying the counterfeit products. This supports Jason's research that social cost actually has a negative relationship with purchase intent. Since the law regarding counterfeit products is not as strong in Indonesia, people may have a lower perception of the social cost they incur if they purchase counterfeit products. Therefore, nowadays, more and more people are tricked into purchasing counterfeit products. Furthermore, many of the interviewees and interviewees said that the poor quality of counterfeit products can be compensated for by the low price. Since the price of counterfeit products is low for them, they will not worry about having a low-quality product. Therefore, a positive relationship between value awareness and purchase intention towards counterfeit fashion products is also being demonstrated.