The choice of entry methods by a company in the international market and its advantages and disadvantages IntroductionWell-known companies such as Nike, Microsoft, Sony, Shell Group are just a few of the large companies that have gone global and expanded their trade around the world are large businesses that operate internationally in many countries. The development of global integration pushes companies to reach international markets and interact with foreign customers. Companies focus on satisfying market demand with their products or services, also their goal is to increase profit, to achieve these goals they prefer to expand their work in a foreign market. Other reasons for internationalizing their business could be to become stronger than other competitors and also reduce expenses by getting the resources they need at lower costs. Recently most business activities are affected by the changes occurring globally; this is the result of their operational activities with foreign markets, most of the companies export goods, move resources to other countries and also many companies get suppliers from foreign countries. Likewise these business activities of companies outside the country contribute to the growth of the economy. The purpose of this document is to understand and critically evaluate the ways in which companies enter the international market and understand the pros and cons; this research question was chosen to understand how a company decides to engage in the international market and whether this choice is a positive or negative decision for the company's future. The first part of the document, which constitutes a literature review, will explain in detail the types of entry choices, after evaluating the first part, the second part of...... half of the document ......and operations. Considering the Since the initial decision to enter the foreign market of companies is to increase sales which results in an increase in profits, the company must choose an entry mode that promises a higher return on investment, hence the internationalization process it will prove to be a success. The objectives of this document were The objectives were to identify the methods of entry into the foreign market and to critically evaluate the advantages and disadvantages. Although the number of research carried out is limited and consequently it is not possible to generalise, this report cannot conclude that there is the best choice in terms of entry mode for a particular company when deciding to internationalise, in addition to all the advantages and disadvantages mentioned in the second part of the document. the card cannot be used for all businesses, but they may be contrasting for separate industries.