GoPro is officially the best-selling camera in the world and the company has doubled its sales figures every year since its creation, expecting to earn a billion dollars in just 2013 (Cade, 2013). GoPro owner and creator Nick Woodman, Ernst and Young's 2013 National Entrepreneur of the Year (Jewish Business News, 2013), believes the company's aggressive marketing strategies and heavy use of social media, as well as its constant progress in consumer technology are the reasons for GoPro's unrivaled success (Mac, 2013). The camera is constantly improving and the company is famous worldwide for its marketing methods. With the release of the Hero 3+ Black Edition two months ago, one has to ask: can anyone compete with GoPro? Well, it certainly won't be easy, as Point of View camera company Contour recently discovered. Contour cameras have received rave reviews from extreme sports experts and camera experts, and were even chosen as one of the perfect accessories by Outside magazine. Unfortunately for Contour, GoPro tops this list as does pretty much every other type of lis...