Founded in 1886 by introducing medicinal plasters and antiseptic surgical dressings, Johnson & Johnson has grown to become one of the leading healthcare products companies in the world. Over its extensive history of more than 125 years, Johnson & Johnson's product mix ranges from pharmaceuticals, personal care products, medical devices and diagnostic products, of which the largest are pharmaceutical products. The product I chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 and later repositioned as an oral hygiene product for dentists in 1895. Listerine was the first over-the-counter mouthwash sold in the United States in 1915. Since then the brand has continued to expand Its product line consists of different types of mouthwashes intended for specific areas of oral interest. The Listerine product mix is ​​not limited to mouthwash, but also includes gel toothpaste, breath freshener strips and mouth freshener spray. Listerine created a market for mouthwash in the 1920s when it marketed it as a solution to chronic bad breath. However, in 1983, a new feature was added where Listerine also fights plaque, making it more desirable for consumers concerned about dental hygiene. Today it continues to fight bad breath and plaque, holding 70% of the total market share. According to Johnson & Johnson's 2012 annual report, one of the positive factors contributing to operating results was international sales of Listerine.I oral care products. Environmental analysis1. Economic ForcesEconomic forces that affect the company include inflation and fluctuations in interest and exchange rates. Additional challenges include technological advances, competition, and Johnson & Johnson's patents obtained by com......middle of paper......store prices range from $3.25 to $6,493. PromotionListerine uses various types of promotion to target its audience, such as advertising in TV commercials, in-store ads, promotional or discount coupons in-store, in print or online. It also uses magazines and social media to advertise its product.4. DistributionListerine products can be found at retail outlets, convenience stores, supermarkets, grocery stores, online.V. Implementation – Marketing StructureWith product labels such as Crest Pro Health, Colgate Total, Scope, Biotene and Act, Listerine positions itself in perfect competition. It must pay attention to new studies that are emerging and make changes accordingly if it wants to maintain its current position of strength. With its trusted brand and reputation, I believe it will continue to be a leading product in the industry.