Where is Disney most vulnerable from a communication point of view? In communication, Disney is more vulnerable in public and government relations. Eisner developed by proposing a new thematic territory near the national capital; however the ideal property was a historic and important property within the Commonwealth of Virginia. Destroying history for potential profits was not part of the idea of the citizen and territorial effect. In the case study, CEO Eisner has a vision for an American history theme park within the battlefield area in Prince William County, Virginia. Eisner's idea of building a historical theme on top of a property that has already made its mark on America would be redundant. Disney's conceptual plan was to use $650 million and authorize $130 million in local streets to serve it (Argenti, 2013, p.234). The first vulnerable one would be public opinion for and against the proposed land use. When news first broke of a theme park being set up near Washington, fifty demonstrated anti-Disney protests while several hundred children dressed up to simulate 101 Dalmatians in costume.. ...
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