Katz identified 3 general skills in relation to management, namely conceptual skills, human skills and technical skills (Daft, 2010). Mark Zuckerberg as Chief Executive Officer (CEO) has conceptual skills because he can plan the present and the future. Zuckerberg's decision to partner with Microsoft in an advertising deal in 2006 in the United States and subsequently internationally in 2011 allowed Facebook to continue to grow as a technology company (Stone, 2007). Zuckerberg also incorporated the Bing search engine within Facebook as a step to ensure Facebook's sustainability as users may perceive Facebook as more than just a regular social networking site (Bolm, n.d.). According to Bolm (nd), Bing states that a large part of society refers to their friends before making the decision to purchase something and this phenomenon is known as the “Friend Effect”. He recognizes that to achieve success you must be able to work with and through people. Zuckerberg's management style of having a flexible workplace demonstrates his people skills as a manager (Yulianto, 2011). His ability to lead, motivate, increase and realize the potential of his employees is seen as a crucial skill for a manager. The Hackathon that Zuckerberg organizes within his company allows critical but also creative thinking. It promotes cooperation and helps build team spirit and better social connections among employees not only with themselves but also with other staff (Carlson, 2008). Zuckerberg isn't short on technical skills either. His ability to create applications to date allows him to take a proactive role in the development of the company (Arrington, 2010). It fills several roles...... in the center of the card ...... "correct" pair of shoes. His fame hasn't changed his personal life either. He maintained his relationship with his high school sweetheart and did not succumb to the constant invasion of the media into his private life. His humility keeps his ego in check. Keeping your ego in check is what makes Facebook successful today. He is not shy about asking for help even though his decisions have led him to where he is today. His decision to hire Sheryl Sandberg, who reorganized the company, shows that he is someone who is not afraid to make difficult decisions but is also capable of asking for help when it is needed (Swisher, 2008). A good manager is one who is willing to listen to others as only a fool is confident. Above all, he leads by example. He does things the right way and does the right things. A place for everything and everything in its place.