When creating a marketing mix for a product, the company must consider the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When you look at GoPro's 4Ps, it's clear that the company's success is due in large part to such effective marketing.” (Suki Chan, 2013)[1]. · Product: GoPro mainly creates cameras, but also offers mounting accessories and other additional accessories such as camera cases and spare batteries for use. · Price: Prices depend on the quality of the camera . The cheapest is the Hero 3 White Edition at £199.99, and the most expensive is the Hero 3+ Black Edition at £359.99. They offer free shipping around Christmas to encourage sales. (GoPro website) · Location: GoPro is available to buy online, however some accessories can be purchased in stores such as John Lewis in the UK. However, there are locations available all over the world, such as Australia, New York and Austria. · Promotion: In our article we will basically focus on the promotional side of the marketing mix. In-Depth Analysis Highlights · Unique Products: There is nothing that works quite like GoPro in the media world · Technology: GoPro has been able to produce a relatively advanced waterproof digital camera compared to others · Using social media to promotion: word of mouth and social media help convey the message and promote the product efficiently Weaknesses · Lack of market: GoPro's target audience is small as it mainly targets sports enthusiasts who really need the product · Expensive: the price it's very tall, so product is unlikely to be purchased on a whim· Slow in execution research- compared to Sony… middle of paper… social media to further their cause. They use amateur videos and non-professional footage for their advertisements, which gives them a personal touch. Strengthening: Making the most of their 1,547,934 YouTube subscribers and their 6,800,000 Facebook likes, GoPro makes videos and photos of the day, which keep their followers interested. It also keeps fresh in their memory the fact that GoPro is still proactive in promoting their product. Inform: These daily videos and images are easy to share among friends and others, thus spreading the word even further. They can also be used to inform when new GoPro models are available and also how to use them to create unique images from different points of view. Persuade: Through all their social media followers, they can easily encourage them to share the videos and photos they post, as well as ask them to post their own