In everyday life, children play a fundamental role in family purchasing behaviour. This article focuses on the effects of retail communication on children's purchasing decision. The various factors that influence child behavior have been studied. The methodology adopted involves in-depth observation of the child from entry to exit from the store followed by a personal interview with the companion. Furthermore, the child's interaction with the companion was studied and his evaluation of the request was noted. After analyzing the overall behavior, a framework was proposed that describes the entire process and the various factors that influence the child's behavior in the store. IntroductionToday the share of children in family expenses occupies a significant place. It is also believed that this amount is spent by the elderly to purchase necessary things for children but now the scenario is changing. Children have the biggest say in deciding what they want and what they don't. According to one of the researchers, the spending power of children and young consumers is expected to exceed £200 million in the UK alone (Nicole Weiner, 2004). So now we can estimate how much it would have increased in the last 7 years. Markets are also influenced by this type of behavior and shape themselves accordingly. We can see a wide variety of child-focused products in the markets, which are making huge profits despite not being much needed. This study was conducted to find out the various factors involved that influence the behavior of a child in a retail store and the percentage of accompanying people who give in to influence attempts of various types made by the kids in the store.Letter..... . half of the paper...... 'crying' and 'hitting' contribute (33.33%), (50%) and (16.67%) respectively. For those who made simple purchase attempts, “simple asking for the product” was the first preference with (86.67%) and “pointing to the product” was the second with 53.33% and the rest as “ take it from the shelf" and "name a product" were at the bottom with 40%, 33.33% respectively. Requests initiated by the companion are defined as those in which the companion voluntarily offers the product to their child on the child's product preferences, suggest a certain product, invite them for product selection" contribute to this respectively. for 44.44%, 55.55% and 44.44% to the question initiated by the AP.