As mentioned above, the social aspect of the market touches on changing cultural values ​​and attitudes where more and more people are embracing high quality standards based on their awareness levels . This helps the company market more modern equipment and minimizes costs related to after-sales service. Furthermore, many people have improved their economic situation, which has resulted in an increase in purchasing power. Economic empowerment can be attributed to improving employment levels and thriving economies of the governments where the company operates. In this regard, the company continued to experience growth due to increased customer purchases