History has shown that Alcoa, as a company, has had a strong commitment to safety. In fact, when Paul O'Neil became CEO of Alcoa in 1987, Alcoa had the best safety record in the aluminum industry. However, O'Neill believed the company could do more. He announced that safety was his top priority and that his goal was to strive to achieve zero workplace injuries, deaths and illnesses. He believed that safety required a thorough understanding of manufacturing processes and that this understanding would lead to better, more productive plants. By placing safety above profits and production, he began to successfully demonstrate the critical role of leadership in building a solid foundation for the continued growth of safety culture throughout the organization. For Alcoa, the key challenges in improving its safety performance over the years have been creating behavioral mindsets that embrace safety across all organizational levels. Overcoming decades of inherited behavior and a lack of emphasis and accountability for safety throughout the organization has created ongoing needs for new health and safety standards and procedures to address accountability. Over the years, many successful approaches to safety have evolved at Alocoa; however, many of these were found to be due to reactionary responses. Therefore, more proactive approaches would reduce the likelihood of accidents and further improve safety culture. While establishing health and safety standards and procedures is critical, learning to actively engage an entire organization to put those standards into practice by proactively contributing to the evolution of these standards can be challenging. To do this, health and safety......are at the heart of the charter......as well as access to training programs and manuals; EHS induction for all new employees; Regular testing and certification for all employees; Establish strict rules and enforce safety regulations followed with consistent consequences to ensure all employees understand their responsibility when accidents occur. In conclusion, a safety culture is a company's most important factor in facilitating as few health and safety incidents as possible. By using the safety triad to measure and analyze employee behavior within an environment and incorporating goal-setting theory, you can greatly improve and enhance your organization's safety culture. For Alcoa, the main objective is to implement new proactive security approaches and plans that establish a behavioral mindset that embraces security across all organizational levels.