Ryanair is one of Ireland's low-cost airlines, headquartered at Dublin International Airport and its largest operating bases at Dublin International Airport and Dublin London Stansted airport. It currently employs a team of 5,961 people, of over 25 different nationalities. Ryanair began operating in 1985, carrying over 5,000 passengers on its single route between Waterford Airport (south-east Ireland) and London Gatwick in its first year. The company continued to expand in the following years and by 1989 it had 350 employees, 14 aircraft and transported 600,000 passengers per year. However, Ryanair's costs increased dramatically and it recorded losses of £20 million in four years despite its growth (Ryanair Holdings, plc.', 2004). It would be best if you used your own sentences and combined them with quotes Mission Statement Ryanair aims to establish itself as Europe's dominant low-cost passenger airline through low fares, better customer service and frequent point-to-point flights on short-haul routes. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continued focus on cost containment and operational efficiency (http://www.ryanair.com/). This is not the right way to quote something from a websiteCurrent position in the market• Product: Ryanair's mission is to get its passengers to their destination simply, directly and efficiently. Ryanair is also committed to providing the best customer service. This is easily demonstrated by the fact that, according to reports from the Association of European Airlines and statistics published by the airlines themselves, Ryanair achieved better punctuality, fewer lost bags and fewer cancellations than all its other peer groups in Europe. Ba... center of paper... helped "Ryanair Holdings, plc." 2004, Datamonitor Company Profile: Reference Code 7305.How to Write a Marketing Plan. Retrieved May 25, 2014, from http://www.marketing-made-simple.com/articles/marketing-plan.htm#.U4HH1fmSzZF http://www.ryanair.com/. Extract June 2010 Ryanair's Michael O'Leary on trade union recognition, March 1998. 2010. [Film] Directed by swgarrett1980. Ireland: YouTube.Sweeney, M.(2012). ASA bans Ryanair's sexiest advert. Available: http://www.theguardian.com/media/2012/feb/15/asa-bans-sexist-ryanair-ad. Last accessed:26/05/2014Roberts, L. (2010). Ryanair: how Michael O'Leary perfected cheap flying. Available: http://www.telegraph.co.uk/travel/travelnews/7866948/Ryanair-How-Michael-OLeary-perfected-budget-flying.html. Last accessed: 05/26/2014. Doganis , R. (2001). The airline business in the twenty-first century, London: Routledge.