False consciousness refers to the way in which material, political, and recognized practices in business culture deceive the public. False consciousness is the result of the Marxist belief that recognizes a state of mind of a person or group of individuals who do not understand their own class interests. A number of people who are academically affiliated with Marxist practice trace the foundation of the notions to a philosophy initially established by Marx, known as commodity fetishism. Commodity fetishism is the idea that societies place value on commodities separately from those they intrinsically possess. For example, a diamond, as soon as it becomes a commodity, is not simply a rock with the properties of a rock, but instead an object that the individual values ​​and respects, as if the rock possessed an intrinsic supremacy that marks it. altered and further enhanced compared to all other rocks. False consciousness possesses the properties of an illusion, an inability to grasp a realism that is impartial and autonomous from the observer. Sigmund Freud was the initiator of psychoanalysis. It has altered the view of the human mind and how it works. It pushed him to define the unconscious and what for him was the engine of personality: irrational motivation. The series examines profound questions surrounding the origins and techniques of contemporary consumerism, commodification, typical democracy and its consequences. It also looks at the current way we perceive ourselves, the way we see fashion and superficiality. Freud's discoveries regarding the mind were methodically applied by American corporations and the US government to increase their capital and authority. This technique also provided the impre...... middle of paper ......public relations authorities, it was realized that it was possible to sell products by committing not to the needs of the public, but to its unfounded desires and uncertainties.Marx , Nietzsche and Freud approached their fields of learning with suspicious perspectives, repudiating taking directly the stated motivations of experts and subjects. In its place, they pursued historical and theoretical methods of enlightenment that argued that seemingly honest positions of economics, morality, and governmental conscience, as a result, hid further deceptive phenomena or proceeded to cover up devious intentions. This film studies how Freud's philosophies of the unconscious gave rise to the expansion of public relations and advertising; and why psychoanalysis could still appear today as an acute concept of consumerism and social conventionality.