Mobile phones are reaching all over the world and will change radically to express people's new lifestyle (Friedrich et al 2009; Xinze, 2008). This technology has made everyone increasingly reachable (Marez et al. 2007). Mobile penetration and adoption are almost 100% in Western countries and several Asian countries (Netsize, 2007; The Economist, 2005). This phenomenon is the ubiquitous revolutionary that has contributed to the adoption and distribution of mobile commerce since it allows marketing activities adapted to the real needs and tastes of customers (Barutçu, 2007) and, more precisely, targeting customers using face-to-face marketing communications face-to-face versus impersonal communications. and mass media (Carter, 2009; Shaw et al. 2001). An incredible number of innovations introduced every year and rapid technological developments (Easingwood & Koustelos, 2000), are also changing advertising philosophy (Barwise & Farley, 2005), leading companies to accept the mobile marketing strategy as a way to fail their advertising messages. through disorder (Zhang and Mao, 2008). Once students complete mobile marketing, marketers have a real chance of achieving a high response rate compared to traditional media (e.g. Wood and SONI, 1991). The justification for this is that people within the mobile network such as customers, companies, advertising agencies, marketers and brands interact with each other in a more creative and fashionable way than before (Hanley and Becker, 2009) . Recent statistics show that mobile marketing budgets, especially more than 11 billion by 2011, for mobile advertising have increased from almost 1 billion in 2007 (Leek and Christodoulides, 2009; O'Shea, 2007), as both predicts that mobile subscribers will exceed 4 billion by 2011 (Higginbotham, 2009). Other research findings show that about 22% of companies that use online advertising as a tool to promote real-world efforts have to do mobile marketing (Ask, 2006). In the Middle East, mainly in Jordan, there are four mobile service providers, and the number of subscribers exceeds 6 million, slightly higher than the number of the population. In percentage terms, mobile penetration in Jordan is 101% of the population (The Times Jordan, 2009). Furthermore, according to the Telecommunications Regulatory Commission, Internet penetration in Jordan reached approximately 30% in 2009 and is expected to exceed 50% by 2010 (The Times Jordan, 2009). However, although the mobile market is rapidly maturing in many Western European countries, the child is still in many Asian countries and the Middle East. Furthermore, most previous studies have examined marketing in the Western mobile context, while little attention has been paid to investigating this strategy in the Arab world..