SocioculturalA wide range of products are readily available to cater to varieties of age, race and other diversities. Social change that influences the diversity in the various demands and health needs resulting from problems of obesity, cancer and diabetes. High investment opportunities. in the aging population requiring preventative surgery and medications. Misleading cultural beliefs in some areas about the use of medications leading to poor acceptance of Johnson and Johnson products. Health needs cannot be overlooked making it a necessity and therefore no negative effect on the company productsHealth awareness programs and efforts of WHO and other international organizations on the use of medicinesProblems related to drug abuse and trafficking making the very long transportation and shipping Education on the use of medicines and importance of treatment (Johnson & Johnson, 2009) Political/Legal Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The political environment and wars can cause serious damage to the company in terms of profits generated. High debate on the provision of healthcare in some countries such as the Czech RepublicEnvironmental regulations on the prevention of the environment by local governments. New laws are being developed to govern and protect the environment. High taxation causes products to increase in price, reducing customers' purchasing power. Effects of the Affordable Care Act (ACA) Liability laws related to public property FDA regulations affect the operation of most pharmaceutical products Numerous day-work formulas in various countries limiting the number of days worked High wage rates in some countries leading to high expenses in paying for services Global packaging and safety requirements for medicines and other industry products making packaging expensive (Johnson & Johnson, 2011) Technological Increased research spending over the years with investments in research of 77 billion dollars in 2011 alone, which has increased over the years. The study helps in the creation of new drugs and in solving emerging problems. Innovation has helped create new products and provide better services. The company has increased investment in an innovative and highly qualified research group in the field of medicine. The high technology used helps create reliable, high-quality products and offers exceptional services. Johnson and Johnson is a leading manufacturer of a wide range of medicines. New products generated over five years generated more than a quarter of sales in 2012. The company introduces new products thanks to new discoveries made in research centers (Johnson & Johnson, 2011) EconomicThe fluctuation of international exchange rates , especially in developing countries, reduces profitsUsing financial instruments to hedge the risk of exchange rates changing LIBOR affecting net incomeHigh interest rates affect production and the ability to raise more funds for other research and investmentsChanges in stock market ratings, reducing the company's profitability and investor valuation. High inflation rates in some countries making supplies and other ancillary services expensive. High unemployment rates reducing customers' disposable income and spending power (Johnson and Johnson, 2011). Changes in the economic growth rate affect the company's profitability especially during recession. (Johnson and Johnson,2011). Global Increased global market in areas such as China and India covering a larger market than the United States. Most of the growth comes from areas outside the United States accounting for more than 55% of sales. Global market concentration aimed at exploring other markets. areas of the world to provide better healthcare services and products. Online purchases that allow you to easily purchase products guaranteeing a large increase in sales. (Johnson and Johnson, 2011).Balanced ScorecardStrategic Map Measure Objectives InitiativesFinancialIncrease sales revenuesReduce expensesIncrease sales by 20%Reduce costs to increase profitabilityIncrease the number of points of sale and advertising.Reduce marketing costs and production costsCustomerMarket share and expansionCustomer loyalty and satisfaction40% increase in market shareReduce the chances of customers move towards the competition and achieve 90% customer retention Increase marketing in most countries outside of America Offer high quality products and services at affordable prices Internal Sourcing of new materials Increase employee satisfaction Purchasing the latest materials on the market .Ensure employee loyalty and a conducive work environmentIncrease the allocation of new purchased material in the budget allocation.Increase employee salaries and motivation programsLearning and growthIncrease spending on research and innovationImprove product quality and service deliveryIncrease product quality and new product trainingBecome the best company in service delivery in the industry.New international storesIncrease research allocation by 15% each year and employ more workers in research centers. Using high-tech machines to test product quality and train employees on customer relations. Johnson and Johnson's sales revenue has the potential to increase. Greater investment in innovation and research will help ensure that more products are made more affordably. The number of outlets worldwide can be increased to cope with competitors such as Novartis. To increase sales it is also necessary to intensify advertising in the media, especially in developing countries, of new brands and products. The pharmaceutical industry has room for expansion and promises even greater investment (Miletsky & Callander, 2009). The company also needs to reduce costs to ensure greater profitability. The increasing cost of production due to the scarcity of raw materials has led to an increase in production costs. Purchasing cheaper but quality materials is essential for reducing costs. Partnerships and acquisitions help reduce production costs (Miletsky & Callander, 2009). Marketing costs need to be reduced by focusing more on new markets as a way to increase sales. Intensified marketing in new areas is needed to help increase revenue and increase ROE. Most African countries have a promising economy and growth in the pharmaceutical sector. The marketing methods used include print and especially media. Over the years the industry has received increased competition in the sector with the expansion into countries like India and China, making advertising important to ensure high profits. Customer satisfaction and loyalty have always been the company's mission through quality services and products. Johnson & Johnson has the potential to increase its market share given its 125 years of experience. It returned to business successfully after the crisis, 2009)..