IndexBackgroundVisionGoals and ObjectivesSWOT AnalysisStrengthsWeaknessesOpportunitiesThreatsRecommendationsFuture PlansWorks Cited:BackgroundGoogle was born more than 20 years ago on September 4, 1998. Google was created by two friends named Larry Page and Sergey Brin. They found Google while completing their doctorate. from Stanford University in California. Google's headquarters is located in California, United States. Google was actually known as Backrub when it was initially founded. Together Larry Page and Sergey Brin own 14% of Google shares. Sundar Pichai is the current CEO of Google. In 2013, the company won "Overall Brand of the Year" and "Ad of the Year" awards for its success from a television and video analytics company called Ace Metrix. This company was built around the idea that work should be challenging and challenge should be fun. The main purpose of this company was to provide the best possible information about what a person was looking for. In 2001, Google opened its first international office in Tokyo. Google Images was also launched in 2001. There are over 150 million Internet searches that Google handles every day. The company increased the number of language versions to 15. In 2004, Google launched Gmail and purchased a digital mapping company called Keyhole, which later became Google Earth. The popular Google Chrome browser was launched in 2008. Mobile gaming became a trend in 2012 and so Google launched its own Google Play from where you can download games on phones and iPads. At one point, Google's parent company, known as Alphabet, was the most profitable company in the world, earning $4.9 billion in the last 3 months of 2015. Today it is the ninth most profitable company in the world, earning nearly $78 billion this year. plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayVision Google's main goal or vision statement is to organize all the data in the world and make it accessible to everyone in a useful way. Google also has an unofficial motto which is to avoid being evil. The company focuses on quick search for people who want to find information on any type of topic. It also has a chat feature in its email service called Gmail. The Google+ site is part of Google's vision for social media available on phones and other devices. Google's idea of ​​Android phones offers its users free access to Google Maps which provides navigation. Google is also involved in other fields, such as self-driving Google cars. This is part of Google's vision for the future where cars drive themselves and people behind the wheel can focus on more productive tasks. The Google Chrome web browser is part of the company's vision to have its own browser that gives people access to online features. The company has also started a new project called Calico that focuses on creating a healthier future for all humanity. Goals and ObjectivesOne of Google's main goals is to organize the world's information and make it available and useful to all people around the world. Every day thousands of users search for information that can be useful to them on a web browser. Google owns over 70% of the American online search market. Another goal of Google is to produce the best possible solutions to your questions. Whether you're looking for answers or products, the first place you think of looking is Google. Nowadays people even search for directions to a certain place on Google. ANDamazing that what you are looking for is available on Google and you can get that information within seconds. This is possible thanks to all the algorithms that search a huge database containing billions of websites, links, publications etc. One of Google's goals is to constantly update its algorithms to have information about new daily events happening around the world. Google's reputation is based on the great quality of the information it provides. To maintain this reputation, it does not rank a website it does not trust. When a website is not ranked, the website does not appear when a search is performed based on that particular information. Google doesn't care who makes the website or whether the person/company making the website makes money or not. It only cares about promoting websites it trusts. SWOT Analysis Strengths They have a strong brand image and is well known by most of the people around the world. They have a large and diverse business as they have been in business for more than 20 years. They have a large number of customers and a large market share. They are working on many different projects at the same time instead of just focusing on the Google search engine. They receive huge revenue from advertising, exhibitions and partnerships. Weaknesses They are too dependent on the Internet and not all countries have access to the Internet. They have very little physical presence as they are an online based business. They haven't made enough physical products that people would want. They depend too much on advertising. Opportunities They can capitalize on the current trend of increased mobile usage by offering mobile-friendly products. They have the opportunity to become a much better company because more and more people access the Internet every day. Threats They have strong competition. Other companies can copy Google's products. They have a problem is that some customers don't trust them with personal information because they fear it might leak. Recommendations This SWOT analysis shows that Google has important strengths that most companies around the world would like to have. They have a large customer base and huge market share that they can take maximum advantage of. Their advertising is also a strong point. They can sell new products to customers using advertising and their strong branding. To address its weaknesses, the company needs to improve its physical presence through promotions and opening more physical stores. The company has opened stores in the UK but now needs to expand worldwide. Another weakness that needs to be addressed is that Google depends too much on advertising as most of its revenue is generated from advertising. To generate revenue from other places, Google can start making its own physical products and sell them to its large customer base. The main threat that Google may face in the future is strong competition. To stay ahead of the competition, Google should apply strict labor policies to the company and aim to maximize profits in the years to come. Based on this SWOT analysis, the company must work against competitive threats and copying of its work. Google can expect better performance when addressing the issues mentioned in this SWOT analysis. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Future Plans Google is growing steadily thanks to its broad vision and big plans for the future. The company has started investing in many new projects that can solve some problems in the world and make life easier for humans. One of these, 1(1), 49-60.