Traditional marketing is not dying, it is deadWith the advent of the Internet and the boom of social media it has now become an emerging trend that both marketers believe consumers use their websites to create brand communities. A great marketing platform is provided by social media. Nowadays, more and more retailers are using social media-based marketing and targeting teenagers and young adults through their influence. Consumers of various age groups follow a particular brand via its social media sites for various reasons. The easy availability of internet across the world has enabled consumers to use social media Email Form Example to Facebook and Twitter which has made human interaction very easy and does not require physical meetings. Social networking sites and online communities play a vital role in social interaction and information sharing/management. The benefits of using social media as a marketing tool include increased brand popularity, strong brand image, facilitating word of mouth communication. All these values ​​translate into increased sales and ease of information flow in the business context which results in generating social support for consumers. Today, with the expansion of social media, it is a new topic for researchers that tends to develop a research agenda because "Social media is capable of developing marketing strategies in companies through push-building mechanisms, they are also able to influence consumers, create an intention to buy online because buyers can easily interact with sellers and find whatever service they are looking for'' prohibited"? Get an original essay Social media serves as an important tool in the "online purchasing process" of consumers. This process is defined as an electronic process that allows consumers to satisfy their needs and satisfy their purchases by dealing with men of Internet business is growing at a faster pace than ever and this diverse king of consumers from different target segments is influenced by this phenomenon. In Pakistan only 30% of people contribute to online purchases. The online purchasing rate here is low due to bad perception. quality of product ordered online in Pakistan and high delivery time. This whole issue creates dissonance in online purchasing via social media. Especially adults and teenagers shop online via social media because they spend their free time on the Internet to use social media sites. By spending time on the Internet, they work together with different people in one place, and their likes and dislikes change due to seeing different people wearing different artifacts. Shopaholics and business users often shop online. . Shopaholics are computer-savvy users and are likely to continue their shopping habits. They also spread the word about the joys of online shopping to others every chance they get. They represent an ideal target for retailers. Business users use the Internet primarily for business purposes. They take a serious interest in what they can do for their professional life. They do not view online shopping as a novelty and are usually not champions of the practice. Online Insiders are very active users on the Internet and online shoppers who are very influential in using different social media to buy and sell. FromUsually, consumer choices are strongly influenced by online brands and consumers can influence each other. This type of event usually affects the buyback process accordingly. Therefore, Consumers are increasingly turning to Social Media to obtain more information on which to base their decisions. For example, you may notice that most online shoppers tend to be younger, wealthier, more educated, more literate, and more likely to spend time on the Internet and shop online.Some dissonances occur in online purchasing . Security concerns are the most prominent dissonance that occurs in purchasing via social media. Online shopping may not be safe; they may offer the products at low cost but may collect card payment and personal data. So avoid shopping from unrecognized websites. Even if you shop online from certified websites but from cyber cafés or via public Wi-Fi or via a computer that is not protected from viruses you could put yourself at risk. There is some dissonance in the warranty of the product purchased online and the dissonance occurs in the exchange of the product and also in the return policy of the product. Sometimes the customer has difficulty placing an order on the web portal because he is not fully aware of the form to fill in to purchase the product. Online Shopping and Perceived Quality Many disciplines have developed a variety of perspectives to explain quality. In operations management, quality is seen as conformance to requirements and has been described as a technical specification. In economics, quality is used as one of the competitive strategies to differentiate a company and is used to explain the consistent collective behavior of customers. In marketing and organizational studies, individual biases are highlighted during quality perception processes. However, all these studies support a fundamental assumption: high quality is the superiority which means innate excellence, unquestionably desirable and therefore always unquestionably pursued by all customers. This collective search by customers represents the objectivity of quality. According to Parasuraman et al. (1988), quality means “evaluating superiority.” And to be superior or evaluate the benefit, you first need an objective measure. Indeed, a measure itself implies that it has objectivity. That is, we can derive the objectivity at the basis of the concept of quality. The perceived quality of the product directly influences online purchasing. Customers have some awareness about the quality, price and styles of the product before purchasing the product. After using the product, the purchase intention increases as well as decreases, because it has direct relationships that influence each other. Rust and Oliver (1994) proposed two differences between perceived quality and satisfaction. Customers viewed perceived quality as a more precise concept based on product and service characteristics. The company may have some degree of control over quality. Therefore, it is suggested that when perceived quality is considered as an overall evaluation, then perceived quality is understood as a source of satisfaction. Satisfaction is considered the most important construct in marketing. The customer's evaluation of the product after use is known as purchase intention. Behavior is seen as a key to predicting consumer purchasing behaviors and intentions. A study by Ghosh (1990) demonstrated that consumers choose a good but the final result depends on their intentions. According to Aaker (1996) perceived quality predicts the level of quality of the entire product. Therefore the quality.