The history of Supreme has been an inspiring story. Supreme is a streetwear brand founded by James Jebbia in New York in April 1994. James Jebbia is from Sussex, England. His father is an American who served in the Air Force. His mother is from England. In the city of fashion, James, not surprisingly, shows a keen interest in fashion. He would go to London on weekends to feel that kind of atmosphere. After his parents divorced, he decided to go to New York City and seek refuge with his father. He wanted to achieve the American dream in New York City. (Robert, 2017) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Supreme is famous for its product diversity, marketing strategy, and logo change. Supreme's marketing strategy may seem incredible at the initial stage. No one can touch the products. The attitude of the sales people is terrible. If customers want to buy some things, they should ask the sales people if they can check the stock. However, this service did not affect sales in the slightest. People thought this brand was mysterious on some level. The sale limit is one of their marketing strategies. “A good logo is clear and simple.” (Williams, p43). Whenever it launches new products with the classic “supreme” logo, there are usually long lines. One of the key marketing strategies is to collaborate with many artists and celebrities, singers and models to expand their marketing share with different styles. Furthermore, Supreme's marketing share is huge. I can't find The most interesting part to me is that Supreme hardly advertises. There are only two ways customers can purchase Supreme products at retail price. One is to go to the stores, the other is to go to his website every Thursday at 11am EST. The craziest thing is that many of my friends check the official site more than five times a day, just trying to find out when a new release is coming out. the date and place of release of the products. (Thomas, 2017) Additionally, a company can change its logo when targeting different markets. (Williams, P48) Supreme's box logo is inspired by Barbara Kruger, an artist. Supreme maintains this until now. The best part about the logo is that Supreme is constantly evolving with new collaborations. In fact, every time it collaborates with different individuals, the Supreme team will create a new logo with new content. For example, the collaboration concerns the Middle East, the logo becomes Arabic. If the artist is from Ireland, the logo background changes to orange, white, and green instead of red. (Chrisdanforth, 2018)As far as I'm concerned, Supreme is a great brand that has its own attitude and passion. James' team is doing what they want to do. They don't care about the celebrity scandal, or the street design with strange contrasting colors, and so on. They don't send samples. They are not interested in other things they are not interested in. They always remain low profile. And they continually learn new things to meet customer needs. In fact, they want to succeed as much as they want to breathe. Work Cited: Sullivan, Robert. “Tracing the rise of Supreme, from cult skate shop to fashion superpower.” Vogue, Vogue, 10 August 2017, www.vogue.com/article/history-of-supreme-skate-clothing-brand.Roberts, Thomas. How Supreme's unique business and marketing strategy works. April 18, 2017, www.linkedin.com/pulse/how-supremes-unique-marketing-business-strategy-works-thomas-roberts.Jessica Williams, Prism Level 4+ Reading and Writing Workbooks Online. Cambridge Univ Pr, 2017, pp./.