In this analysis, I will review Famous Brands Limited. I will look at the overall history, operations, major brands that are part of its brand portfolio, as well as how their brand portfolio compares to another company and the current impact on popular brands. S The Halamandres family arrived in South Africa from Greece in the 1950s with only $50 in total and the desire to work hard and achieve something. George, who was one of the brothers, decided that Johannesburg needed a new addition; specifically an American style Steakhouse. This would later be known nationally as Steers. The first Steers opened in the 1960s. Famous Brands Limited is a holding company listed on the JSE (Johannesburg Stock Exchange) in the Consumer Services: Travel & Leisure category, and is now Africa's largest branded foodservice franchisor. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay that helps meet customer needs. Brands has 15 manufacturing sites across South Africa. It is a vertically integrated company that produces many licensed products for both franchises within their brand portfolio and retail customers. Famous Brands is the largest franchisor of branded foodservice in Africa and this is partly due to the fact that its operations span the entire supply chain, from raw materials to developed and/or finished products. They make everything from baked items to fruit juices. Logistics[image: Image result for Famous Brands logistics route map]Famous Brands' logistics division is customized based on the preferences of the franchise they deliver to. This feature gives the company a key advantage, both strategically and in terms of competitiveness, which helps improve the way they treat their franchises. The group's 'Centres of Excellence' enable them to get closer to their franchise partners by aligning franchising and logistics activities. These centers help famous brands to provide the best services and products to their franchises. Their total warehouse space consists of over 20,000 m₂ under the roof and an average of 1,600 items are stored in their warehouses at a time. Their fleet consists of a total of 117 trucks, all refrigerated. The brand is known not only for its famous Wimpy Coffee, all-day breakfasts and specialty burgers, but also for including a wide selection of grills, salads, smoothies and desserts to their menu. Wimpy has become a common household name in South Africa. This is largely due to their steady growth in popularity. As well as high streets and shopping centres, Wimpy is also represented in Engen petrol station forecourts along the country's main highways, where it is now standard issue to grab something from Wimpy whilst filling up on feul. Debonairs Pizza started in 1996. It was the idea of ​​two young people from Pietermaritzburg and they sold eight pizzas on their opening night. Unlike today where the company sells 2.9 million pizzas a month! Debonairs Pizza has now become the leading pizza brand in Southern Africa. Over the years it has not only expanded to South Africa but to 14 other African countries. Debonairs owes much of its success to the fact that it focuses on innovation - from its creative pizza offerings and use of the latest interactive technology to its free home delivery service - and has won numerous awards from both consumers and sector authorities. Famous brand portfolio comparison Brands Limited vs GoldBrands Investments Investments in gold brands have amuch smaller brand portfolio than Famous Brands. Famous Brands has 23 brands as part of its brand portfolio while Gold Brands Investments has only 9 brands as part of its brand portfolio. The brands that are part of Famous Brands are all quite well known compared to those that are part of the Gold Brands Investments brand portfolio. These all these factors create a competitive advantage for famous brands. Having more than double the brands in their portfolio than Gold Brands gives them a huge advantage as people are more likely to end up in a chain that is part of well-known brands. Also because Famous Brands' brands in its portfolio are so well-known and widespread everywhere, they have an advantage over Gold Brands. The issue discussed in this article is that of increasing the minimum wage. The minimum wage for South Africa will increase to R20. 00 per hour. This may seem like a good increase, however there are many debates going on about whether this is enough to be considered livable and how it will affect businesses positively and negatively. It may be beneficial to some workers, but it could negatively affect others, especially those working in small businesses and rural areas. Workers in rural areas and those currently working in small businesses may be particularly affected and are more likely to suffer job losses due to this increase in the national minimum wage as businesses (especially smaller businesses) may not be able to afford to employ as many staff employees as they now can because they will have to pay more per worker. They will therefore have to downsize some of their staff to be able to afford to pay their workers the new minimum wage. Economists now argue that this adjustment will not benefit South Africa but rather weaken its economy due to the amount of jobs lost. For example, in better-paid sectors (such as manufacturing), wages negotiated by collective bargaining councils have fallen. employment by approximately 10%. However, the effects on smaller, lower-paying firms are not as clear. This is because these sectors are generally covered by government-imposed minimum wage legislation. Agriculture is a focal point in South Africa as it is one of our main sources of income. The increase in the minimum wage will have repercussions on small farmers who will have to lay off workers to pay the required minimum wage to those who will keep their jobs. This will affect production rates as fewer people will be working at the same time and therefore less will be done in the same amount of time. This is not a big issue for famous brands, as they are a large company with many employees and this salary increase will not affect them heavily. If anything this will be to their advantage. The reason I say this is that people will now be able to purchase goods from brands that are part of the Famous Brands brand portfolio. Article Related PESTLE Factor: This article relates to the economic PESTLE factor because it has to do with economic issues we face as a nation and how the economy, in its current state, is causing huge problems for businesses. This article talks about the effects of South Africans and the extremely high obesity rate in this country. In fact, South Africa is the second most obese country in the world and the most obese country in Africa. The article talks about all the different ways people become obese. One of them is genetics and another is technological and lifestyle change. It also touches on the different factors and/or causes of obesity..