Typography is one of the most ignored design elements even though it is considered one of the most important. Choosing the right font can have a huge impact on the efficiency of your design. Typefaces are as important to the aesthetic value of a project as images. Typography isn't just about choosing a typeface. You should also consider the color of the text and how it will fit into the design. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The effectiveness of the message also depends on the choice of font. A good character will make the person interested in what is in front of him and influence the perception of the message. It's important to choose a typecast that seamlessly connects the text to the images. When choosing the right font, it's important to start with the basics. The first choice you need to make is whether you want serif or sans serif. The latter is often the choice for online projects. The space around the text is also as important as the typeface. Leading is the space between lines of text while kerning is the space between two letters. You should also consider the readability of the font. The design will be a disaster if people can't read the text. Be sure to consider the size of the screen or poster on which the text will appear. This way you can design it for readability. Another fundamental element to consider is the contrast between the text and the background. Factors that contribute to contrast are line weight, space, color, and size. When choosing a font for a website, you need to find one that engages the viewer and holds their attention. Titles and subtitles must be able to distract the viewer's attention and ensure that the person does not leave the page. Important text can be highlighted through the use of features such as italic and bold, font and color. Using different types of typography can also be an effective way to engage your audience. It is essential to use characters of different natures to achieve maximum effect. One way to do this is to select a sans serif and a serif font. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay When choosing fonts for print design, you need to get one that will provide the first impression. It's important to choose the right combinations to make your designs stand out, whether you're creating a flyer, business card or letterhead. It is important to choose a typeface that does not distract from the message you want to convey. The font you choose should make the text easier to read. When choosing a font, the choice often depends on the preferences of the designer and your client. While there is no right or wrong when it comes to fonts, there are some that will work better for the design.