Steve Jobs returned to Apple after twelve years as a revitalized leader after leaving the company in 1985 after an internal dispute. Thirteen years later, thanks to his leadership, Apple has transformed into the leading computer company, having surpassed Microsoft in 2010. Many studies have been addressed to his leadership style at the advent of the company's success. Transformational leadership is what best suits Steve Jobs, even though he had numerous references as a charismatic leader. The transformational leadership style exhibited by Steve Jobs has four main attributes. The first and most recognizable is the charismatic or idealized influence possessed by the individual. This trait inspires others to emulate the behavior and acquire the passion possessed by the leader. Steve illustrates this in his ability to get employees' attention with the enthusiasm of his words and actions. Over time he has demonstrated the ability to create illustrations that improve employee and customer understanding of the products under development. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Steve is also known for his high confidence and zero tolerance for employee mistakes. At best, it is autocratic as it rarely operates an open system but makes decisions personally or with a small group of senior managers. This instills focus and seriousness in the goal and achievement of the vision clearly expressed by Jobs. This ability to inspire others to vision and achieve the mission constitutes the second trait of the transformational leadership style. Steve is not known for his democratic nature but for insisting on the holistic participation of every employee in the established vision. In fact, as a company, Apple prides itself on having the fewest products but the highest net worth, where in 2010 the company only had 30 products but grossed thirty billion dollars. This is indicative of the concentration in which Steve requires one hundred percent concentration on the established goals and ideas. The nature of the intellectual understanding that Steve Jobs has about Apple products both in the market and in the underdevelopment of customers is irrefutable. For example, when talking about an iPod or an IDVD, he is able to place its use in the customer's daily life. He has mastered the art of connecting with customers by translating complex technology metrics with simple-to-understand illustrations. For example, in launching the thirty-gigabyte iPod, he exemplified his memory in terms of seven thousand five hundred songs or seventy-five hours of video. This refers to marketing the benefit rather than marketing the product. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The kind of enthusiasm it portrays is capable of compelling Apple employees to inspire operations. He is known as firm and very demanding, consequently he uses both the force of actions and words to force his employees to be productive. Works Cited: Blyton, P., & Turnbull, P. (2004). The dynamics of working relationships. Palgrave Macmillan.Fossum, J.A., & Wallace, M. (Eds.). (2009). Union education: transforming the world. Springer.Gall, G. and Inglis, D. (Eds.). (2010). Trade unions in a neoliberal world: British trade unions under New Labour. Routledge.Greenwood, M., & Wood, A. J. (1999). Trade unionism, the link between collective wage bargaining and productivity: some evidence at an international level. Oxford Bulletin of Economics and Statistics, 61(S1), 589-619. International Labor Organization. (1998)., 16(1), 141-165.