Index Establishing credibility: ethics in Coca Cola advertising Emotional resonance: pathos in Coca Cola campaigns The power of logic: logos in Coca Cola advertising ColaConclusion: The Synergy of Rhetorical StrategiesCoca Cola, one of the most iconic brands in the world, has been a master of advertising for over a century. The company's marketing campaigns have continually succeeded in captivating audiences, creating emotional connections and driving consumer behavior. This essay will explore the rhetorical strategies that Coca Cola employs in its advertisements, examining how ethos, pathos, and logos are used to create compelling messages that resonate with audiences globally. By analyzing these elements, we can more fully understand Coca Cola's enduring success in the competitive landscape of the beverage industry. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Establishing Credibility: Ethics in Coca Cola Advertising Ethics, or the appeal to credibility and character, plays a significant role in Coca Cola's advertising strategy. The brand has built a reputation for quality and tradition, which it leverages to create a sense of trust and reliability. One way Coca Cola establishes ethics is through its long history and legacy. With slogans like "Since 1886" and "A Classic," the company reminds consumers of its long-standing presence and consistent quality. This historical context positions Coca Cola as a reliable and stable choice in the minds of consumers. Furthermore, Coca Cola often collaborates with well-known personalities and influencers to increase its credibility. By associating with respected figures in various fields, from sports legends to famous musicians, the brand taps into the credibility of these individuals. For example, the partnership with Olympic athletes not only highlights the brand's commitment to excellence, but also aligns it with the values ​​of hard work, dedication and success. These approvals serve to strengthen Coca Cola's positive image and build its ethics. Emotional Resonance: Pathos in Coca Cola Campaigns Pathos, or the appeal to emotion, is perhaps the most important rhetorical strategy in Coca Cola advertising. The brand is known for its ability to evoke strong emotional responses from its audience, often through moving and nostalgic images. One of the most memorable examples is the "Share a Coke" campaign, which personalized bottles with popular names, encouraging people to find a bottle with their own name or the names of loved ones. This campaign played on the joy of personal connection and the pleasure of sharing a moment with friends and family. Additionally, Coca Cola often uses themes of happiness, togetherness, and celebration in its advertisements. The iconic "Hilltop" commercial, featuring the song "I'd Like to Buy the World a Coke," imagined a world united in harmony and peace, with Coca Cola as the symbol of that unity. This powerful message of global unity resonated deeply with audiences, creating a lasting emotional impact. By tapping into universal emotions such as joy, nostalgia and a sense of community, Coca Cola creates a strong emotional bond with its consumers. plays a role in Coca Cola's advertising strategy. The brand often presents logical arguments to convince consumers of the benefits of its product. Coca Cola, for example, underlines the refreshing quality of the product and its role as the perfect accompaniment to meals. Advertisements often highlight the fizzy, bubbly texture of the drink, appealing to the audience's sensory experience and logical reasoning..